At the Bethnal Green Museum of Childhood there's a very good show of Olympic posters through the modern age including this detail from the Montreal Olympics. (Full poster here). I was standing in front of it with my niece Betty. She looked at it shaking her head and said "That's not right." I'm not sure if she means the kid doing gymnatics with the man dressed only in green underpants or the general air of desperation that pervades these badly lit, badly shot and badly styled pieces of 70s memorabilia