Own Art: interest free art (if you see what I mean)

Own Art

This is from the Photographer's gallery website and it's about the Arts Council's Own Art scheme. Basically you can borrow 2000UKP interest free to buy art from participating galleries. It's a great idea. The only thing I'm wondering is where did they find these two art-loving hookers to promote the scheme?

You could even become an art day trader buying art on borrowed money and trying to shift it for a profit before you have to pay for it - particularly as it's an interest free loan.